It dictates that women make the first move, and if users don't respond to a match's message within 24 hours they will be automatically unmatched.But Mr Buzzard claims that women on Bumble are still experiencing the problems created by men auto-swiping.Our research suggests women can feel uncomfortable with people they know seeing them on dating sites.'Reveal's layout is similar to the likes of Tinder and Bumble.The woman browses photos and if she's interested, she swipes right - if not, she swipes left.Women only become visible when they swipe right on a man, then he gets a notification and can choose to swipe right or left.If he swipes right, a screen will appear showing that you’ve matched and inviting you to send them a message.Director Tom Buzzard told Mail Online: 'A well-known trick that many men use is to swipe right on everyone they come across just to see who has 'liked' them.'They're playing a brutal numbers game: The thinking is that the more darts you throw the more that are bound to hit the board.It can also be an ego boost for some men.'This can be very frustrating for women, who are pickier about who they match with and take time to read profiles, since many men they are paired are not replying to their messages.'They're fed up with getting "ghosted" - because it wasn't a genuine match, or the men have many matches and no time to respond.'By allowing only the women to browse, Reveal prevents this and provides women with better chances of finding a meaningful relationship.'It is also the only app on the market where females are initially invisible.
When men messaged first, women wrote back about 53 per cent of the time.
And a separate study last year claimed to have revealed the 'sad' reality of online dating – that only a small percentage of messages on dating apps actually get a reply.
Led by Jennie Zhang from Oxford University, it found when women message first, men only reply 42 per cent of the time.
On Reveal users can be clear about their intentions – whether they want to date or if they are seeking a more causal ‘hook-up’.
The founders of Reveal say it offers a unique solution to the problems that women seeking dates online are experiencing.